Whose Rules are they Anyway...? Lawrence Zeegen + Rebecca Wright invited to present paper at forthcoming 6th UNIDCOM/IADE International Conference, Lisbon, 6-8 October 2011

Whose Rules are they Anyway...?
As designers we adhere to a set of rules and restrictions from within which we operate; the client brief, the design grid, the financial budget, the production schedule, the impending deadline and yet, despite these, we expect to excel at creativity.

As design educators we adhere to a formal curriculum dictated by modular structures, learning and teaching methods, formative and summative assessment criteria. Our courses are validated, monitored, reviewed and revalidated and yet, despite working within the confines of these structures we strive to create graduates who excel at creativity.
2011 IADE Conference