Computer Arts - Issue 86 / 2003
I LOVE ILLUSTRATION / Top 10 Today

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Look around you. Illustration is back. Re-born for an audience that is hipper, more visually aware and more demanding; this time contemporary illustration is taking no prisoners…

Illustration is hip. That's official. From the pages of that monthly style guru, The Face to the T-shirts for ultra-cool fashion company, Silas and ad campaigns for the big boys, Nike and Adidas, right through to the Design Museum's new identity, illustration has come in from the cold. Where once illustration was graphic design's lesser-known cousin it has now re-emerged having been re-thought, re-worked and rejuvenated. This re-birth has not occurred overnight, and for some time now an underground group of individuals, for many of whom illustration had been considered a 'dirty' word, have been spearheading change by producing great work that quite simply has just demanded attention.

We take a look at, who we consider, are the ten most wanted, those that have instigated illustration's dramatic return to form and those in the process of instigating the next key advances. Of course, creating a list is controversial: who is in? whom have we left out? The criteria were simple, excellent work for excellent clients and in our search for excellence we've looked across the board: ideas, execution and originality. A pretty tall order but all of the ten we feature over the next few pages have excelled. Agree or disagree with the list, one thing is certain; this is the work and these are the practitioners that define illustration today. Whilst illustration is hip, it is also here to stay. That's official.

Lawrence Zeegen is an illustrator and educator. He has worked on commissions for numerous newspapers and magazines, for design companies and advertising agencies. He is Academic Programme Leader for Communication and Media Arts at the University of Brighton. Zeegen's work can be viewed at www.zeegen.com.

Ian Wright
Ian Wright is the Daddy, or maybe even the Grandfather of contemporary illustration.

From Ian Wright's first job, at the fag end of the seventies, illustrating the cover of The Undertones' Teenage Kicks 7” single to his frenetic weekly black and white portraits for the New Musical Express, in it's eighties hey-day. From his in-your-face billboard campaign for Fosters Ice in the nineties to his unique in-store installation for Issey Miyake in New York City in the noughties, Wright's work has spanned four decades. No small achievement.

Never one to stand still long enough to cash in on a creative approach, Wright has constantly forced his work into new directions; testing new developments in technology and mixing up techniques and materials, whilst creating unique visions that have remained in a constant flux.
Ian Wright never planned on a career in illustration. He didn't even plan a career in art and design. It was whilst working in a clerical job for the NHS in Old Street, way before that part of London was at all fashionable, that his colleagues, all women twenty years older than himself, persuaded Wright to get himself off to Art School. A year of evening classes, another on a Foundation course and three years sharing a desk with new pal Neville Brody at the London College of Printing saw Wright enter the industry just as punk rock became new wave.

In May 1980 The Face launched it's first ever issue and Wright's work featured within. Fashion, style and music mixed together with contemporary design, The Face was the perfect outlet for Wright's fresh approach to image making. His work, twenty-three years later, bears very little resemblance to those early manic drawings but the spirit within the work is as visible. The use of materials throughout Wright's career have changed from job to job, he has created images using just about anything that has come to hand. An early portrait of Grandmaster Flash saw Wright, work entirely with salt to replicate cocaine as a reference to the seminal rap track; 'White Lines'. Wright adopted photocopiers at an early stage creating images by changing single colour toners within the machine to mimic the screen print process; building layers of colour from separate artworks into one final image. Working independently within Neville Brody's studio, for many years, allowed Wright the luxury of dabbling with early Apple Macs and his choice of software in the early nineties was Kidpix, a funky little application created, as the name implies, for kids.

Portraits of Mike Tyson, Bjork, Ian Brown, Pete Townsend (the list goes on) for record sleeves and the music press, have allowed Wright the luxury to slip effortlessly between the analogue and the digital. Currently creating a portrait for Black Book magazine in the United States of, civil rights campaigner, Angela Davis from 1000 mascara brushes and another for The British Museum of Henry Wellcome made entirely from reflective dots it is not likely that Wright's inventive image making methods will ever be tamed. Having demanded huge respect for his left-field approach to image making, would-be illustrators and designers often approach Wright at his studio in East London for advice. Simple, he says, 'Keep The Faith!'

Jasper Goodall
Dark, moody, raw and sexual - the visual world of Jasper Goodall

'A mag from Japan called 'Tattoo Burst', a book of erotic Chinese art, an incredible Korean book that categorises thousands of animals and gives 50 different stylised representations of each of them', Jasper Goodall is describing his desk top in his Brighton studio. He continues; 'loads of empty tea and coffee cups, bills I haven't paid, bits of paper with my drawings on them and, oh yes, all my computer shit'. The fact that Goodall's choice of kit including a G4 Mac running Photoshop and Freehand, a Wacom tablet, scanner and all manner of digital devices seems to excite him far less than his felt-tips, pop-a-point pencils and wealth of global visual reference materials is an indication of how this illustrator approaches his creative work.

Drawing upon a range of interests, he went to Japan recently to train in martial arts, Goodall has become pretty adept at creating fashion-based, but gutsy, illustration work for major advertising campaigns for a range of clients that include Levi's and Nike. It is, however, his work for The Face that has always excited him most as creative control has remained firmly within his own grasp. 'I hate clients that dictate, I once worked on a very big project for a stressed Art Director that slammed the phone down on me so we only communicated via email. One email, demanding changes to my artwork, angered me so much that I spat at his message on my screen!'

Angry maybe, but prepared to stand by his principles; Goodall recently attacked The Observer for making changes to one of his illustrations, removing a semi-erect penis, without his permission. A leading monthly design publication ran a two-page feature on the fiasco looking in depth at issues of digital manipulation and ownership of copyright after Goodall made them aware of his shoddy treatment. 'The best thing about working in illustration is the freedom but the worst thing must be the number of talentless art directors that desire control!' explains Goodall.

Sex remains at the forefront of subject matter explored within much of Goodall's work. Citing pornography, along with Gary Numan and Bret Easton Ellis, as an influence begins to explain his visual take on the subject. Images are littered with fashionable and beautiful, often vacant but at other times powerful looking, women, mixed with an undercurrent of a much darker, moodier place that exists in Goodall's world. It seems fitting that Goodall has just completed his first fashion range; a line of bikinis launched in conjunction with his agent, Big Active, at a fashionable gallery in West London. Goodall's 2D fashion world finally meets the real world in 3D form, harnessing the same attitude captured in his illustrations. Girls, wear a Jasper Goodall bikini and feel the power!

Joe Magee
Film making, exhibiting illustrator finds creative freedom in saying 'No!'

From Liverpool to London to Manchester to Bristol, Joe Magee has been on the move. Having studied in his home town of Liverpool before going onto the London College of Printing and then, at MA level, at Manchester Met University, Magee has finally made Bristol his home. Now immortalised across the city for an exhibition at Watershed, Bristol's cultural melting pot, people will often say 'ah yes, the rabbits' as they nod in recognition. The rabbits were part of an animated piece about memetics, mind viruses, and included endlessly replicating white rabbits on a red background that have, according to Magee, 'found their way into many people's psyches… so the idea seems to have worked'.

Magee's images garner responses, from his audience he provokes reactions through his work and finds he is commissioned because his work has a point of view. He cites his most memorable job as being the Penguin cover for Clockwork Orange and with his heroes including Peter Saville, Andy Warhol, Vincent Van Gogh, David Lynch and William Heath Robinson it is clear that he has a high regard for other independent thinkers and creators.

Having worked, utilising digital media, for many years Magee has developed a creative visual within his images that evoke their own unique sense of individuality, their own look and feel. Magee puts this down to retaining creative freedom, 'I've never been motivated by making lots of money, and I think this has really helped facilitate creative development. I've always felt compelled to remain independent and tried to feel comfortable about what jobs I'll accept. The reality of saying 'no' to big bucks for an artistically or ethically challenged job is harsh but always feels good in the end' he explains.

Magee works at a prolific rate. He has to, with two illustrations for The Guardian and one for The Observer being created every week of the year, before he even takes anything else on, Magee has his work cut out. Other Illustration commissions continue to arrive on a regular basis though, 'I've always had a steady stream of work from the USA, having worked for The New York Times, Boston Globe and LA Times. I've also worked regularly for Libération in France for many years.' It is the extra-curricular projects that keep Magee motivated though. Currently in production is a short film about addictive behaviour on a deprived council, 'I'm becoming more and more interested in making films, I've found it difficult to stop making films. I've made about ten in the last five years and am getting more commissioned' explains Magee. On top of the illustration and film-making Magee exhibits, 'I like the freedom in taking on independent non-commercial projects, like generating a series of large digital prints for an exhibition at an interesting gallery' confirms Magee.

This is one independent, film-making, gallery exhibiting, illustrator that will continue to make the most of his creative freedom, we suspect.

Kam Tang
The Vector Master that takes one job at a time, perhaps two…

For the guy that won the Creative Futures Award for best up and coming illustrator in 1998, his first commission was hardly the biggest job on the planet. The brief? an image that measured 6cm by 3cm for a radio listing in the Radio Times. In the five years since the award, though, Kam Tang has worked for clients across London, Tokyo, New York, Munich and Amsterdam.

Initially, recognised for the finest vector drawing abilities around town, Tang was commissioned by design group GTF to create illustrations for the annual prospectus for The Royal College of Art. Tang had studied at the RCA himself and knew how best to represent the hallowed sanctity of the place; a vast hand-drawn illustration of the exterior of the building was created using just a few minimalist vector lines. The real beauty of the piece was in an extremely detailed, exquisitely full coloured rendering of the ice cream van that parked outside the RCA on a daily basis. The emphasis of the piece was so wrong but yet so right at the same time.

Reflecting on his own design approach and philosophy, represented in the early RCA commission, Tang keeps it simple, 'Ideas first'. It has been this simple approach coupled with unmatched vector drawing skills that have impressed a whole range of clients. Tang now counts CD sleeves for Merz, billboard and magazine advertising campaigns for Adidas and recent identity work for The Design Museum as amongst his most favoured commissions. Work has continued to flood in and although Tang describes his role simply as 'being my own boss and making my own works' it is clear that the flood is not without a certain level of pressure. Juggling deadlines, clients and commissions from his studio at home in South London, Tang admits, 'you can output an incredible amount of work in the final moments of an impending deadline but never at the start!' Tang goes on to offer advice to aspiring illustrators, based on his own early experiences, 'never take on more than two jobs at once'.

Watching, film director, Stanley Kubrick's movies as well as old Bruce Lee kung-fu movies, listening to Mozart piano sonatas, catching up on comic artworks created by Jack Kirby and George Herriman as well as 'investigating nature and science', as Tang puts it, are all key aspects in his influences as an image-maker. New Yorkers - Saul Steinberg, Milton Glaser and Seymour Chwast are all admired by Tang too, but it is perhaps his own left field take on the world that allowed him to see the beauty in that ice cream van outside the country's highest seat of art and design learning.

Shonagh Rae
Situation Vacant. IT Specialist required for busy ex-print-maker…

'In my pre computer days, I worked using relief printing, a very long winded process that often meant all night sessions in the studio to meet deadlines', explains Shonagh Rae from Studio 100 in East London which she shares with around twenty designers, architects and other illustrators. 'Occasionally,' she elaborates, 'I would have to courier work that was still drying. One time when I got a copy of the magazine that an illustration appeared in, I realised that the artwork had completely stuck to the inside of the envelope in transit. The Art Director had made a vague attempt at peeling it off but it had gone to print anyway! I booked on a Photoshop course the next day'.

That early lesson was a tough one, but it did change the course of Rae's work in a way that she could not have imagined. Currently one of the busiest illustrators in the editorial and publishing fields, Rae has successfully developed her time-consuming, labour-intensive print techniques into a digital process that echoes her earlier work, evoking much of the textures and richness, whilst never needing hours to dry. For Rae, though, the digital does not come without another set of problems, 'one of the worst things about what I do is having to be your own IT specialist' she explains.

The fact that Rae is currently working on numerous projects means that she may well be on the way to employing her own IT professional in the future. 'I'm working on a piece for Mamm Magazine, an American publication for women suffering from breast cancer, three book jackets for novelist Jake Arnott, another for a new author, Louise Dean, images for New Scientist magazine, others for an annual company report and some editorial stuff' lists Rae. Represented by the leading contemporary illustration agency Heart, Rae understands the value of having an agent to assist in managing the financial aspects of the job though, 'I decided to work through an agent as, like a lot of flimsy illustrators, I don't like the messy business of talking money'.

Rae is very happy with her current studio set-up but the route to joining Studio 100 was not so straight-forward, 'my first studio was above Burger King in Camden, and in the years since it seems like I have shared a studio with pretty much every illustrator in London' she explains. Rae's approach to her work, her journey from print studio to computer screen via numerous studios, is echoed in the advice she gives to those just starting out; 'develop a personal way of working and then decide where you might fit into illustration, rather than the other way around'. The IT skills can be picked up on the way.

Spencer Wilson
An organised perfectionist, Spencer Wilson's approach and work ethic are 'boring'

Spencer Wilson is boring. His description not mine. Reliable or efficient may be a more apt portrayal although not according to Wilson; 'my approach to work has always been quite boring, I always get jobs done on time, I make sure that I never work past 11.00pm and, if I can, always anticipate what the client may ask for next' he insists. 'I make a regular point of visiting Zwemmers, Magma and Waterstones book shops so I can keep abreast of what is happening in design, the last book I bought was Graphic Design for the 21st Century' - how boring is that?' asks Wilson. It has been this singular vision and professional outlook that has assisted Wilson in winning commissions as a busy illustrator, combined with a great eye, a sense of humour and a unique style of work.

As one eleventh of illustration collective, Peep Show, Wilson is another for whom the lure of the personal project and the exhibition is strong. Peep Show have held exhibitions for clients and friends at locations around Hoxton and Shoreditch, putting themselves on the map and, at the same time, creating traffic to their group web site, www.peepshow.org.uk. The members of Peep Show, many of whom studied together at the University of Brighton, get together once a month to discuss projects, organize exhibitions and publications and it is these group events that help keep a sense of community in what can be a solitary existence, 'the solitude is the toughest thing about working from a studio at home' explains Wilson. 'I began working in a large basement live/work space in Bethnal Green working with two other Peep Show members, the place was dark and rough around the edges but the positive side was the landlord, a mad ex-photographer, who let us do what we liked' admits Wilson, 'I worked on a small desk using a chair I found on the street and an orange imac, which I loved'.

Wilson is organised at maintaining contacts, he advises 'see one industry person and get a further three contacts'. He keeps in touch with his own clients through regular emailed illustrated images reflecting current interests and thoughts. A recent piece pictured three advertising creative types around a table responding to the question 'How many Art Directors does it take to change a light bulb?' with the witty one-liner 'Does it have to be a light bulb?' It has been this type of humour in Wilson's work along with his neat quirky little characters that have led to commissions working on advertising campaigns for Ski, Buzz airlines and Sky Premier, 'I enjoy the buzz of being briefed and creating drawings and I like the lifestyle, working to my own agenda and getting personal projects out there too' explains Wilson, without even a hint of boredom in his voice.

Paul Davis
Dubious drawings, impending gloom and bits of flotsam - a desktop in Hoxton

'Last year, during the World Cup Finals,' Paul Davis recounts, 'I called a client to say I was ill and needed a few more days to finish a job. At the same time I clumsily moved on the sofa, sitting on the remote control. The volume increased dramatically and the client heard 'and that's a beautiful goal from Ronaldo!' needless to say I lost the job'. As well as his legendary love of the game, Davis also is a big fan of at least two Soho private drinking clubs claiming an award, in his own words, 'Drinker of the Year - ask any landlord'. In reality Davis has picked up awards as 'The Best Illustrator Working Today' by Creative Review and 'Cartoonist of the Year' as voted for by journalists and his work regularly features in the D&AD annual.

Instantly recognisable, Davis's wry take on fashionable Hoxton and Shoreditch types have been spotted across the pages of various magazines including Dazed and Confused, Time Out and The Independent. In fact, it was an eight-page fashion feature for The Independent on Sunday magazine, commissioned by Art Director Jo Dale in 1997 that Davis attributes to being a career-defining moment; 'the phone hasn't stopped ringing since that job, thanks to Jo' explains Davis.

That phone has also rung recently from clients all around the globe, 'I'm working on a cook book for a Canadian publisher, a series of images for an exhibition in Paris, a set of prints for a gallery in Tokyo and a calendar for Save The Children in Stockholm' Davis casually admits. Davis is working on a couple of projects that will see publication later in the year too, a book for Browns of his unpublished work and another for Laurence King on how America and Britain view each other, he recently toured the US drawing and speaking to people as he travelled recording their thoughts and opinions.

Davis adopted digital technology purely as a means to document, archive, market and distribute his work and when asked to describe his working space says very little about his choice of hardware. In fact he dryly lists the following items, 'a computer, a cup of tea, a pile of papers I'm too scared to look at, external hard drive, bits of flotsam, scanner, dubious drawings, impending gloom, video camera, mouse, dodgy erotica'. More learnt about the Davis state of mind than the working process.

Much of the drawings are done on the move, Davis works in small sketchbooks, capturing conversations, moments and moods, which are then translated into final pieces back in his own Hoxton studio. Quick sketches, doodles, drawings and observations are a vital part of the Davis working method, he once exhibited three thousand drawings on Post-Its at the Dazed and Confused Gallery in Old Street, and continued hard work and determination have paid off. Davis has come a very long way since his first commission for, the long dead London listings magazine, City Limits; 'I got paid 12 quid. Honest!' His earlier World Cup 'honesty' springs to mind once again.

Marion Deuchars
Research and development through play for Marion Deuchars' ever-evolving images

'I have numerous incidents of missing artwork,' recalls Marion Deuchars of a time when all her illustrations were created outside of the computer, 'the best was a returned A2 painted illustration, folded carefully into quarters and squeezed into an A4 envelope. My mouth remained open, in shock, for quite some time afterwards. Luckily nowadays most of my work is sent digitally'.

In fact Deuchars learnt to love the computer quite early on in her career and prior to representation by her agents, Heart, she mailed out to clients mini digital portfolios saved onto floppy disks, way before CD Rom technology was an affordable option. A new body of work that began from scanning drawings and paintings and later combined her digital photographs presented itself well as a digital portfolio, way before most illustrators had even considered this approach an option.

Deuchars is amongst a rare breed of illustrators that continue to adapt and push their work into new directions and it is her studio set-up that enables this continued research and development; 'I have two desks, one for the computer and one for playing on,' she explains. 'On the computer desk right now there is a G4, a Wacom tablet, a calculator, a Nikon Coolpix, a telephone, a diary and a list of things to do.' Deuchars makes an attempt to define the other desk, 'my play desk is full of stuff, paints, paper, three large tubs of brushes in water (that have been there too long), four different plastic palettes, six different rolls of tape, tubes of gouache, a box of charcoal, various boxes of stencils… that's all I can see on the 'top layer' right now'.

Working in illustration since graduation from the Royal College of Art at the tail end of the eighties, Deuchars now teaches there and can count numerous working illustrators as former students of hers over the last five or six years. She believes that getting out and meeting clients is the best way to generate commissions when first starting out, 'agents are not a good idea at first, it is important to 'pound the boards' and meet and understand one's own industry personally,' explains Deuchars, 'some of my original contacts are people I still work with and have good relationship with'.

Having picked up a Creative Futures Award, membership of the prestigious Alliance Graphique International (AGI) as well as an enviable client list; current ongoing projects include three book jacket designs, a chair design for a company in Helsinki, colour studies for the Cricket Building in Derby and fifteen portraits for Wallpaper Magazine, Deuchars is in demand. She would, however, have it no other way. 'I like making images, being paid for it is a bonus'.

Brett Ryder
Staring at album sleeves and painting motorcycle jackets started Brett Ryder off…

'Getting a computer', admits Brett Ryder, was a career defining moment after graduation from the MA programme at Central St Martins in 1994. Ryder's eclectic approach to image making, a combination of found images and ephemera collaged together with his own drawings made the transition to digital an interesting one. Ryder has a fervent interest in old motorcycles and rebuilds the manifold on his BSA 650 with a dexterity that translates well in his use of Photoshop to 'build' his images.

'I did loads of stuff as a kid' offers Ryder about his route into illustration, 'I was the one everyone came to when they wanted their favourite album or band painted on their leather jacket, I even had my own airbrush. We did have some strange characters turning up on our doorstep though'. Linked to that early career move, Ryder talks a little about his dream project; 'I've always dreamed of doing the Rolling Stones tour stuff, stage props, animations for their videos, T shirts the whole deal'.

The fact is; music has always featured highly in Ryder's life. His own name is a little rock and roll even, appearing as the strange marriage of Shaun Ryder, of The Happy Mondays, and Brett Andersen of Suede. 'Staring at album sleeves was once a full-time occupation' he admits. Despite insisting that the once stylish Roxy Music are his all-time favourite band, Ryder claims that finding 'socks with no holes or if lucky a pair' is the right start to a creative day. Working from a studio at home Ryder's sartorial elegance is no match for his hero, Bryan Ferry, though, 'I can sit around all day in my pyjamas, and nobody is any the wiser' he explains in a manner that could be best described as tongue-in-cheek.

Ryder's work is cheeky, it retains a playful quirkyness, first developed in his early student pieces, and combines the real with the unreal, the literal with the imaginary. Ryder's illustrations regularly greet readers of the daily broadsheets, The Observer, The Guardian, The Independent and The Times. It is, perhaps, the surreal nature of his images that work so well with journalism published by the cream of Fleet Street. Despite the constant flow of work, that includes projects for BP, Natwest and Penguin Books, Ryder worries about his fate, 'the best thing about working as an illustrator is that it is all I've wanted to do and it is all I know' he states, 'the worst thing about being in illustration is the knowing it is all I know'

James Jarvis
Existentialism meets a gang of plastic toy figures in the work of James Jarvis

You either own a piece of work by James Jarvis or would like to. Jarvis is best known for a range of plastic figures created for Japanese fashion company, Silas. Completely collectable, these lovable characters fetch silly money on eBay if you can find them; the Silas Policeman was at £72.00 with still two days left to bid recently! Not bad for a toy figure made from molded plastic that stands no more than eight inches high. The complete range of toy figures inhabit an imaginary world, the World of Pain, and live by the rules that Jarvis, as their creator, sets out. World of Pain existed as a web site and comic and the narrative followed the lives of Steve, Rhonda, Lars, Keith, Evil Martin and Bubba. Jarvis sees himself as an illustrator rather than a toy designer though.

Studying illustration at Undergraduate level at The University of Brighton before embarking upon a Masters course at The Royal College of Art, Jarvis followed his own agenda. It was his very first commission for cool London skateboard company, Slam City Skates, creating their ads, that started the ball rolling into an area of illustration that his RCA tutors knew very little about.

Now working in London for clients in Japan, where his work is recognised and adored, Jarvis has been creating a huge body of work for Toto, the country's national lottery company. The project includes a range of posters, adverts and a new set of characters. These folks differ from the Silas bunch, having strange hairy-headed features rather than the large simplistic over-size Silas heads. It may be a cultural difference, the Japanese have always created and adopted cartoons and characters, but Jarvis is pretty big in Japan.

The clean vector lines, perfection in World of Pain was always strived for, have given way to a return to a more sketched feel in his most recent work. Despite operating from a G4 Powerbook Jarvis depends on basic materials for his creative starting point, 'pen and paper' says Jarvis setting out his requirements simply. The fact that the hand of the creator is now more visible gives the work a greater sense of familiarity; the characters look even more charming.

Jarvis's has his own favourites when it comes to defining influences; Herge, Tintin's creator, and New York based comic artist/painter/illustrator Gary Panter sit alongside Sam Peckinpah and Popeye in his line-up but with further investigation Jarvis cites 'modernism and existentialism' as key influences too. With a brand new range of toy figures for his company, Amos, launched earlier this year, it is clear that although his belief that the universe may not have any intrinsic meaning, the worlds that his plastic figures inhabit do.

© Lawrence Zeegen