Visible Signs: An Introduction to Semiotics - David Crow - 2003
Office Politics / Linguistic Signs - Lawrence Zeegen

'A sign is something which stands to somebody in some respect or capacity. It addresses somebody, that is, creates in the mind of that person an equivalent sign, or perhaps a more developed sign. The sign which creates I call the interpretant of the first sign, The sign stands for something, its objectÕ. - Charles Sanders Peirce.

The silhouetted figure is labelled with a linguistic sign as is the flip chart which he is using to present his ideas. As a result the seemingly harmless figure takes on an altogether more sinister appearance. The banal clip-art aesthetic is undermined and a hidden agenda appears.