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'A sign is something which stands to somebody in some respect or capacity. It addresses somebody, that is, creates in the mind of that person an equivalent sign, or perhaps a more developed sign. The sign which creates I call the interpretant of the first sign, The sign stands for something, its objectÕ. - Charles Sanders Peirce.
The silhouetted figure is labelled with a linguistic sign as is the flip chart which he is using to present his ideas. As a result the seemingly harmless figure takes on an altogether more sinister appearance. The banal clip-art aesthetic is undermined and a hidden agenda appears.